Alex Vorobieff Answers Your Questions

Who will benefit from reading "Transform Your Company"?

The primary audience is frustrated business owners who sense something is not right with their business. It is not the business they envisioned. It sucks their energy when they go to the office. They sense something needs to change but they don’t where to start. Often they have tried other business concepts or consultants but it hasn’t helped their company. This book gives them the insight into the fatal assumptions and one key habit that prevent many great concepts from working in many companies and most importantly how to find their personal starting line. The book also lets them know the one thing they must address before starting any business improvement project or it will not produce the intended results and likely be a waste of their time and money.

What is business alignment?

This is the missing business school subject and term missing from today’s business lexicon. Most attention is spent on specific big company issues or startups.

Business alignment occurs when people within a company proactively coordinate their decisions and corresponding actions to achieve desired outcomes. The coordination occurs by using the answers to essential questions and revisiting those answers as necessary to overcome obstacles to achieve the desired outcome.

Misalignment occurs when people do not agree or have even slight difference in answers to key questions such as “what is critical for the company to be successful?”;  “what type of values are essential for people we hire?”;  “who is responsible for what?”; and “what is the most important priority?” When those answers differ even slightly it is more difficult to effectively coordinate their actions leading to frustration and dysfunction.

Is it only Frustrated Business Owners that will benefit from reading the book?

Whether you own, lead or work in a company, it’s your company. Your emotional and financial well-being are linked to how well the company functions. In today’s world of constant connectivity, people cannot leave work at the office. It constantly demands their attention especially when problems are continually arising. If the company is broken, whether you own, lead or work in it, you want to fix it before it breaks you.

But what if you don’t own or lead the entire company? A company is not just a legal entity, it is also the company around you. It can be your department, team or just you. If you have the ability to influence the questions asked then you have the power to transform it using the concepts in the book.

Why is the book dedicated to spouses who endure their partners’ daily frustration with a dysfunctional business?

The spouse gets the worst of both worlds. They feel the frustration and it affects their life but do not have control to fix what is wrong. Ironically, they are in an excellent position to help the business owner with identifying and confronting the one habit that keeps companies stuck in perpetual dysfunction.

As a business coach, what is the core of your approach to working with clients?

I’ve been working as a consultant and clean up CFO for over 20 years, and if there’s one thing I’ve learned is that it is isn’t the business system or framework that is key to getting the momentum to transform a business; it’s understanding where the company and leader are starting from or what I call their personal starting line. Once the leader understands where they are starting from it is easier to gain  momentum towards creating the business they envisioned and overcome the inevitable challenges that arise while transforming the business.

Through experience and observation, a logical sequence exists for implementing the best concepts and tools. To successfully implement them, sequence is essential. For example, implementing a software systems comes after answering important core questions about the type of people the company will hire and what is essential for the company to be successful.

What if you don’t own or lead the entire company?

A company is not just a legal entity, it is also the company around you. It is your department, team or just you. If you can influence the questions asked then you have the power to transform your company.

What is the one habit that keeps companies stuck in perpetual dysfunction?

How the leader deals with feedback is the one habit that will keep a company stuck. It is what I call their relationship with feedback. If they can observe what is happening especially when the feedback is negative and ask objective questions to identify the real cause of it to fix the source of the problem, they have a healthy relationship with feedback. When they react to negative feedback with blame, anger, denial or justifying statements (BADJ Statements), they have a poor relationship with feedback and will likely remain stuck unless the company encounters good luck or death.

What is the BAT_MAP?

The BAT_MAP (Business Alignment Tool Map) takes all the different categories of business concepts and tools that compete for a business leader’s attention  puts them into a logical framework and sequence for figuring what is first and what comes later in the business improvement process.

The BAT_MAP contains two types of tools: Core Alignment Tools (Chapter 3 and 5) and Bolt-On Alignment Tools (Chapter 4).  Core Alignment Tools answer key questions about every aspect of a business while Bolt-On Alignment Tools work in conjunction with a Core Alignment Tool to strengthen one aspect of the business.

In the News

Podcast on TherapyCable talking about Chapter 2 of Transform Your Company

Interview with Nina Radetich on Small Biz Power

Press Kit

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