It’s the end of the year. Soon you will get in your car and head home for a holiday break. While you wait at the long stop light thoughts race through your head.

What has changed since the end of last year? Anything? Are you likely to have the same thoughts on the final drive home next year?

 

Is your company FlatLining? Have revenues leveled off? Are profits declining? Is your frustration level the only thing increasing?

If you keep doing the same thing, you will get the same results.

There is no shortage of ideas on how to grow a business. You are bombarded with concepts: strategy, sales, marketing, team work, processes, software systems, etc., etc.

But where do you start? You are tired of the false starts and wasted time.

I wrote Transform Your Company to help you find your unique starting line. There is a logical sequence to improve your business and there is a hidden reason why many companies stay stuck.

First, understand the natural tendency to focus on the fires. Every business has problems especially on the FrontLines. You want to extinguish the fires but they are just symptoms of bigger issues. When there is a real fire, the fire department focuses on putting it out but they spend most of their time identifying and eliminating the causes of fires. For your business, it is natural to try to fix the FrontLines before looking deeper at what is causing the fires but you are exhausted after fighting the fires. This is a vicious cycle that burns out many leaders.

There are simple tools to identify and eliminate the causes of fires in your company, but they are not in  the business lexicon or discussed in business schools. These tools help you to transform your business from the inside out preventing future fires.

Once you recognize the proper sequence to really fix your business, and how to find the right tools  hiding in plain sight, there is one hidden trap that ensnares companies: how the leader handles feedback. The book, Transform Your Company, provides a clear path to mastering these three factors and obtaining the feeling of fulfillment on your final drive home of the year.

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How do you feel on the last drive home of the year?

Transform Your Company book cover | Author Alex Vorobieff
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Alex Vorobieff

12-20-2017

Newport Beach, Ca

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